Interesting Discover Magazine article on Self Deception and How Effective Humans are at Unknowingly Deceiving Themselves.
People make decisions based on emotion, and then come up with “rational” reasons for that decision. It's not that just other people lie to themselves, it's that "we all" by our human nature lie to ourselves. We can get better at not deceiving ourselves by means of introspection and constantly challenging our own assumptions. The more points of view you expose yourself to, the more probable it is that you will catch your faulty thinking.
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